This particular project was the ninth we’ve worked on with Maui Nix, and had StoreTech+co rising to the challenge of doubling the size of the store’s initial footprint. To create a more dynamic and unique shopping experience, StoreTech+co developed the retail space into a shop in shop expansion. We worked with Quicksilver, Billabong and O’Neill to create uniquely branded individual spaces in the large retail store encompassing the fixtures, design criteria, and marketing of each brand. As the interior designer, StoreTech+co worked with the visual design department from each brand and created a cohesive feeling for the entire retail store. The most unique store feature was the drive aisle which used flooring and ceiling details to guide customers and introduce them to a new retail area.